October 2026, UAE: Jannah Hotels & Resorts has signed a partnership agreement with ReviewPro, a guest experience and online reputation management platform, further strengthening the group’s approach to guest satisfaction and service quality across its UAE portfolio.

ReviewPro will be implemented across Jannah Hotels & Resorts’ portfolio in Abu Dhabi, Dubai and Ras Al Khaimah, beginning with Jannah Burj Al Sarab Hotel and Jannah Executive Hotel Apartments in Abu Dhabi, followed by a phased rollout across the group’s remaining properties.

The introduction of ReviewPro adds another layer to Jannah Hotels & Resorts’ existing approach to guest satisfaction, providing hotel teams with a centralized platform to monitor online reviews, analyze guest feedback and gain a clearer understanding of experiences across their respective properties.

Building on the Guest Experience
Across Jannah’s portfolio, guests have different needs and expectations, from business travelers and short-stay visitors to families and long-stay residents. Understanding these experiences remains an important part of how each property operates and delivers its services.

While guest feedback and personal interactions are already part of daily hotel operations, ReviewPro will bring additional value by consolidating insights from multiple channels into one platform, making information more accessible to hotel management and operational teams.

At Jannah Burj Al Sarab Hotel and Jannah Executive Hotel Apartments, where the rollout will begin, the platform will support the teams in reviewing feedback across key areas of the guest journey, including accommodation, housekeeping, dining, facilities and guest services.

Mark Whitlock, Managing Director of Jannah Hotels & Resorts, said:

“Our teams are already engaging with guests every day, listening to their feedback and finding ways to make their stays more comfortable and enjoyable. ReviewPro is an added value to that existing effort, giving our colleagues better visibility into what guests are saying across different channels.”

“For us, it is not about changing how we deliver hospitality, but about giving our teams another useful tool to support the personal service and attention to detail that our guests expect from Jannah. Every property has its own guest profile, and having a clearer understanding of those experiences will help our teams continue doing what they do best.”

Supporting Hotel Teams through Better Guest Insights
Beyond monitoring online reviews, ReviewPro will provide hotel management and operational departments with additional insights to support day-to-day service delivery and performance reviews.

By bringing guest feedback together in one place, departments including Front Office, Housekeeping, Food & Beverage and Guest Services will be better equipped to identify common trends, acknowledge positive experiences and address areas requiring attention.

The platform will also help recognize the contributions of team members and departments who consistently receive positive guest feedback, reinforcing the importance of personal service across Jannah’s properties.

The partnership complements Jannah Hotels & Resorts’ wider investment in hospitality technology, alongside ongoing developments in property management systems, digital guest services and hotel operations. Together, these initiatives are intended to provide teams with practical tools that support their daily responsibilities while maintaining the personal approach to hospitality that defines the group.

New partnership strengthens Jannah’s direct commercial strategy, bringing together smarter booking, guest engagement and digital revenue capabilities across the brand.

September 2026, UAE: Jannah Hotels & Resorts has partnered with Profitroom as part of a wider move to strengthen how guests discover, book and engage directly with the Jannah brand.

The partnership will introduce Profitroom’s hospitality technology across Jannah Hotels & Resorts, creating a more connected direct booking journey while giving the group greater flexibility to showcase its hotels, offers, packages and experiences to guests.

For Jannah, the partnership goes beyond introducing a new booking platform. It forms part of a broader commercial strategy focused on building stronger direct relationships with guests and connecting digital discovery, booking, communication and revenue opportunities within a more unified journey.

From Booking a Room to Discovering Jannah

The hotel booking journey is changing. Guests increasingly want to understand not only where they will stay, but what they can experience before making a reservation.

Through Profitroom, Jannah will be able to present accommodation alongside relevant packages, offers and additional experiences within the direct booking journey, creating more opportunities for guests to personalize their stay while discovering more of what each hotel has to offer.

The platform will also support Jannah’s commercial teams with greater capabilities across direct booking conversion, guest engagement, CRM, marketing automation and distribution.

The result is a direct channel designed to do more than process reservations. It becomes an important part of how Jannah communicates its brand, understands its guests and develops relationships that continue beyond an individual stay.

Amer Ammar, Director of Commercial Strategy & Development at Jannah Hotels & Resorts, said:

“Direct booking is no longer simply about offering a room and a rate. It is an opportunity to start a relationship with the guest from the very first interaction with our brand.

“With Profitroom, we are creating a journey where guests can discover more of Jannah, explore relevant offers and experiences and book directly with greater ease. At the same time, it gives our commercial team stronger tools to understand demand, improve conversion and create more meaningful engagement with our guests.”

“As we grow Jannah, we want our commercial strategy to become increasingly connected, bringing together revenue, distribution, digital marketing, guest data and technology. Profitroom is an important part of building that ecosystem.”

Building Direct Relationships That Last Beyond the Stay

The Profitroom partnership comes as Jannah Hotels & Resorts continues to evolve its commercial and digital strategy across its UAE portfolio.

Rather than approaching revenue management, distribution, digital marketing and guest engagement as separate functions, Jannah is working towards a more connected commercial ecosystem where technology and data can support better decisions throughout the guest journey.

The approach will allow the group to strengthen its direct channels, create more relevant communication, develop opportunities for repeat stays and build a deeper understanding of guest preferences over time.

As Jannah continues to evolve, technology will increasingly sit behind the experience, making discovery easier, booking simpler and commercial decisions smarter, while allowing the personal Arabian hospitality that defines Jannah to remain at the heart of the guest experience.

 

Jannah Hotels & Resorts has announced the appointment of Amer Ammar as Director of Commercial Strategy & Development, further strengthening the group’s executive leadership.

Amer brings more than 25 years of hospitality experience across the UAE and wider Middle East, in senior leadership positions within multi-property and new opening hotel environments. Throughout his career, he has combined operational leadership with direct responsibility for revenue strategy, sales, pricing and distribution, building a comprehensive understanding of the commercial and operational drivers of hotel profitability and long-term value.

In his new role, Amer will lead the group’s commercial strategy, driving results across the existing hotels while advancing Jannah’s expansion and future development ambitions across the GCC.

Mark Whitlock, Managing Director of Jannah Hotels & Resorts, said:
“Amer brings a combination of commercial expertise, operational leadership and development experience that aligns strongly with our ambitions for the business. That breadth of experience is particularly valuable as we continue to strengthen performance, respond to an evolving market and advance our growth and development ambitions across the GCC.”

Jannah Hotels & Resorts announces the promotion of Roger Nader to the position of Cluster General Manager, reflecting the group’s continued focus on strengthening leadership across its growing hospitality portfolio in the UAE.

Bringing more than two decades of regional hospitality experience, Roger has built a strong reputation for operational excellence, commercial growth, and team leadership across several internationally recognized hospitality brands and destinations in the region. His career spans leadership roles with renowned hospitality groups including Rotana, Mövenpick, Jumeirah Group, Habtoor, and Seven Leisure.

Roger has played a key role in driving operational performance, enhancing guest satisfaction, and leading strategic property developments throughout his career. Known for his hands-on leadership approach and strong commercial mindset, he has successfully overseen hotel openings, large-scale renovations, F&B concepts, and multi-property operations across the UAE.

In his new role as Cluster General Manager, Roger will oversee the strategic direction and day-to-day operations of both properties, with a focus on strengthening operational efficiency, commercial performance, and brand positioning, while continuing to elevate the overall guest journey across the portfolio.

Speaking on his appointment, Roger Nader said: “I am proud to take on this new role within Jannah Hotels & Resorts and look forward to continuing to work alongside our teams to further strengthen the performance and positioning of both properties. This next chapter presents an exciting opportunity to continue building meaningful guest experiences while supporting the group’s long-term vision for growth in the region.”

The appointment comes as Jannah Hotels & Resorts continues its strategic expansion across the UAE, reinforcing its commitment to building a leadership team focused on innovation, operational strength, and culturally rooted hospitality experiences.

Jannah Hotels & Resorts participated in the Arabian Travel Market 2025 in Dubai. The group seeks to strengthen its position as a distinguished destination for tourists seeking luxury experiences through its distinguished expansion plans, exceptional offers, and unique approach.

Mr. Ossama Charrouf, Vice President of Marketing and Sales at Jannah Hotels and Resorts, said, “At Arabian Travel Market 2025, we highlighted the group’s vision, showcased the unique features of its hospitality facilities, and highlighted future expansion plans.

Mr. Ossama Charrouf described the Arabian Travel Market, held in Dubai, as one of the largest tourism events, and said that participating in this event is of great importance because of the latest offerings we will be revealing to the world.

Mr. Julio Rafael, Director of Marketing and Communications, stated that the group is witnessing a significant increase in demand, as it now attracts tourists from across the Arab world and the world, not just the UAE. Speaking about the distinctive entertainment options, diverse culinary experiences, and immersive cultural elements it offers, he said that the group has become one of the main destinations for visitors seeking luxurious and entertaining experiences imbued with the fragrance of authentic Eastern culture.