New partnership strengthens Jannah’s direct commercial strategy, bringing together smarter booking, guest engagement and digital revenue capabilities across the brand.
September 2026, UAE: Jannah Hotels & Resorts has partnered with Profitroom as part of a wider move to strengthen how guests discover, book and engage directly with the Jannah brand.
The partnership will introduce Profitroom’s hospitality technology across Jannah Hotels & Resorts, creating a more connected direct booking journey while giving the group greater flexibility to showcase its hotels, offers, packages and experiences to guests.
For Jannah, the partnership goes beyond introducing a new booking platform. It forms part of a broader commercial strategy focused on building stronger direct relationships with guests and connecting digital discovery, booking, communication and revenue opportunities within a more unified journey.
From Booking a Room to Discovering Jannah
The hotel booking journey is changing. Guests increasingly want to understand not only where they will stay, but what they can experience before making a reservation.
Through Profitroom, Jannah will be able to present accommodation alongside relevant packages, offers and additional experiences within the direct booking journey, creating more opportunities for guests to personalize their stay while discovering more of what each hotel has to offer.
The platform will also support Jannah’s commercial teams with greater capabilities across direct booking conversion, guest engagement, CRM, marketing automation and distribution.
The result is a direct channel designed to do more than process reservations. It becomes an important part of how Jannah communicates its brand, understands its guests and develops relationships that continue beyond an individual stay.
Amer Ammar, Director of Commercial Strategy & Development at Jannah Hotels & Resorts, said:
“Direct booking is no longer simply about offering a room and a rate. It is an opportunity to start a relationship with the guest from the very first interaction with our brand.
“With Profitroom, we are creating a journey where guests can discover more of Jannah, explore relevant offers and experiences and book directly with greater ease. At the same time, it gives our commercial team stronger tools to understand demand, improve conversion and create more meaningful engagement with our guests.”
“As we grow Jannah, we want our commercial strategy to become increasingly connected, bringing together revenue, distribution, digital marketing, guest data and technology. Profitroom is an important part of building that ecosystem.”
Building Direct Relationships That Last Beyond the Stay
The Profitroom partnership comes as Jannah Hotels & Resorts continues to evolve its commercial and digital strategy across its UAE portfolio.
Rather than approaching revenue management, distribution, digital marketing and guest engagement as separate functions, Jannah is working towards a more connected commercial ecosystem where technology and data can support better decisions throughout the guest journey.
The approach will allow the group to strengthen its direct channels, create more relevant communication, develop opportunities for repeat stays and build a deeper understanding of guest preferences over time.
As Jannah continues to evolve, technology will increasingly sit behind the experience, making discovery easier, booking simpler and commercial decisions smarter, while allowing the personal Arabian hospitality that defines Jannah to remain at the heart of the guest experience.
